Dear Effective Communicator,
I’m beginning to accept that we are stuck with Zoom and other virtual meeting platforms for the foreseeable future. With that in mind—how can I make them better? I feel like I’m losing my team.
Lost in (Digital) Space
Dear Lost in Space,
he role of the meeting leader or presenter takes on greater weight in a virtual environment. Virtual spaces don’t come with the rules and norms that accompany all the other spaces we’re used to meeting in. Given that, we have to create norms and purposes for virtual meetings. We’ll give you a few concrete examples for improving your virtual gatherings—be they a staff meeting or an interview—but first it may be worth exploring the nature of virtual spaces and how they compare to the physical spaces we are more used to.
Different kinds of spaces
We gather in many different spaces throughout our day. The historian and philosopher
Mircea Eliade categorized these spaces into two kinds: the sacred and the profane. You might also think of them as intentional spaces and ordinary spaces.
Intentional spaces have a clear orientation and direction. When you walk into a grand cathedral you know exactly where to look, even if you’re just a tourist, and you understand explicitly how to act. In education, the closest we get to this intentional space may be the lecture hall. In medicine, it is the examination room. But these spaces are often exceptions. Most of our spaces are quite ordinary.
The focus of a lecture hall is clear, but the focus of a Zoom room? Where is one to look? How is one to act? The role of the presenter or meeting leader in this space is to answer those questions, to define them for your audience, and, in doing so, turn the space that is Zoom into what geographers call place.
The focus of a lecture hall is clear, but the focus of a Zoom room? Where is one to look? How is one to act?
Places have depth and meaning, they recall past experiences and suggest future opportunities. They bind us together in ways that a space—anonymous, void, undefined—cannot. Virtual spaces are a third kind of space. And they are truly space. A void of ones and zeroes zooming past our eyes at dizzying speeds, but with no overarching purpose or meaning without our input. The Zoom space is different from physical places not just in substance, but also in style. Participants are more distant and there are fewer physical cues.
The role of the person leading a virtual space is to transform it into a place. Taking deliberate steps can help you turn Zoom into a place of decision-making, or meaning-making, or brainstorming, or learning.
How to turn space into a place
It may be helpful to think about the purpose of your presentation and the nature of your meeting as you work to create a shared place. The four prototypical Zoom spaces are interviews, formal presentations (like conference presentations), small groups (like team meetings), and large groups (like department, faculty, or committee meetings). The table below offers ways to lead and shape these spaces into productive and energizing places.
Space | Characteristics | Leading and shaping this space |
---|---|---|
Interviews |
|
Create a shared experience:
|
Formal presentations |
|
Maintain attention & engagement
|
Team meetings |
|
Integrate life with work
|
Faculty/ department/ committee meetings |
|
Make it interesting
|
The empowering work of creating place
Our virtual spaces, specifically the Zoom room (or pick your platform), can be disorienting and even exhausting. The act of turning a digital meeting space into a place is a creative act. You get to make something out of nothing. Recognizing this aspect of the video conference—the opportunities for creativity—is empowering. It allows us to seize control of it and to wield it, instead of being wielded by it.
Like any medium, the video conference has strengths and weaknesses. At its weakest, it is a series of rectangular images with talking heads; at its strongest, it is a place for connection. We can decide how Zoom mediates our experience with each other. We can allow the medium to make us feel distanced and apart, or we can play to its strengths to draw us together.
You got this,
The Effective Communicator
The Effective Communicator is Isaac Holyoak. Isaac is a contributing editor for Accelerate and leads communication for University of Utah Health Medical Group. He received a Master's in rhetoric from the Brian Lamb School of Communication at Purdue University and taught speech, argumentation, and debate to undergraduates in Indiana and Texas in his pre-health care life.
Isaac Holyoak
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